We believe in a financial system based on sound money – gold.
This prevents governments’ spending habits and central bank printing presses from confiscating your wealth.
That’s why we built a financial platform for you to use gold in your day-to-day finances.
Troygold’s story began with two brothers from Africa, who got the chance to study finance in the Big Apple.
Around the time of the Great Financial Crisis, they witnessed firsthand the public riots against Wall Street’s bank bailouts and the many televised debates on government stimulus packages (read: wholesale money printing).
Growing up, however, they were instilled with the principles of free-market economics and the virtues of sound money - reading the likes of Mises, Hayek, and Rothbard.
These experiences and having seen both the wealth erosion and societal ills that money printing brought to their native surroundings, set them on a mission to change it.
After brief stints in investment banking, they set out on a journey into gold.
They created a successful gold mining business in the goldfields of South Africa; learning about the metal from rock face to market.
In 2019, they launched Troygold - to bring back the power of gold for all.
A gold neobank – providing financial products backed by gold bullion.
OUR TEAM
The Trojans
A small team with deep knowledge and experience in engineering, computer science, design, operations, and even banking and gold mining – spread between offices in Stellenbosch and Johannesburg.
OUR INVESTORS
PLACED 3RD AT THE 2022
KPMG Private Enterprise
Tech innovator in Africa Awards
FINTECH FINALIST 2023
Startup Club ZA
Startup and Investors Awards
TOP 3 2023
Startup of the year
Founders events Awards
Troygold
Values
Values
Think Different
We celebrate new ideas, new ways of doing things.
Innovate
We aspire to push boundaries and move our society forward.
Move Fast
We aim to be adaptive to change – to produce and provide value at speed.
Be Reliable
We know that trust forms the basis of all successful relationships – we perform.
Be the Best
We want to be the Apple of the gold business. Period.
Build Time Machines
Create products that save people time and reduce friction at every step in gold.
Troygold is the alternative to cash in the bank.
